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The podcast series to put the power of success in your hands, and help you expose the myths, master the methods, conquer the challenges, and enjoy the benefits of having happy, loyal, and supportive customers, by getting customer experience right!

Customer experience has become one of the most talked-about, but high-risk and reluctant areas of business investment.  Everyone seems to agree it’s important, but find it hard to justify why it’s important, why it should be improved, how much should be spent on it, and even, on what it should be spent!

Join me in this podcast series where I’ll be tackling some of the big challenges that often block the path to delivering effective customer experiences, and helping you to answer some of the big questions that often stand in the way of progress.

Dec 31, 2021

A staggering finding from one of our benchmarking studies of top 200 companies showed how few organisations effectively use data from customer feedback and surveys to drive improvements and take action.

Many seem to have their CX improvement “take action switch” set to a default setting of “INACTION”, instead of a setting of “LET’S TAKE ACTION”.  They’re almost stuck in a groove, looking for reasons and excuses for “WHY we CAN’T do anything about it” instead of actively looking for “WHAT CAN we do about it”.

The “INACTION” setting often comes about because people think they are far too busy to take action, or they think there’s nothing they can do to improve it.

But INACTION invariably means that they waste far more time dealing with the problem over-and-over again, than if they had taken action to address it in the first place. The reoccurrence of the problem will continue to have an impact on staff, customers and the organisation, until eventually some type of action IS taken.

What you’ll learn in this episode: 

In this episode, I want to focus on a key technique you’ll need to call upon, over and over again, as part of your customer experience improvement programme.

I’m going to talk about “Strategies for Taking Action” and how to keep INACTION completely “off the table”.

We’ve also prepared a CTMA Practice Guide that summarises the “Strategies for Taking Action” that we discuss in this episode.

Request your copy here 

Also mentioned in this episode