In this launch episode I want to let you know what this
podcast series is all about, and why it’s so important to you and
your organisation now. We’re on a mission: to demystify customer
experience and put the power of success in your hands, so you can
take control and manage your customers’ experiences, before they
‘take over the wheel’ and manage yours.
Customer experience has become one of the
most
talked-about, but high-risk and reluctant areas of business investment,
where everyone seems to agree it’s important, but seldom really
agree on why it’s important, why it should
be improved, how
much should be spent on it, and even, what it
should be spent on.
In this podcast series, I’m going to tackle some of the big
challenges that often block the path to delivering effective
customer experiences, and answer some of the big questions standing
in the way of progress:
- Why should we
bother to improve customer experience?
- Why does it seem that customer excellence is so
rare and so
hard to achieve?
- What’s the right way to
measure customer experience so that:
- You know the
impact it has on your organisation’s
success, and...
- You know what to
do to improve
it?
- How do you set
priorities for improvement, and calculate the
ROI?
- How can you break through the
organisation’s hierarchies and departmental
barriers and get everyone involved?
- And then, how do you keep
everyone involved?
During the series, I’ll be revisiting some of the tough moments
I’ve shared with clients over the past 25 years, in a wide range of
industries, from airlines to banks, local government to passenger
ferries, pharmaceutical and railway companies, telcos, power
companies, government agencies and more…
I’ll be sharing some of the strategies and frameworks we’ve
developed to help them unblock their path to customer excellence,
and some of the techniques we teach during our leadership training
and coaching programmes. I’ll also be using some of the
findings from our industry-wide customer experience studies and
ongoing measurement programmes - to help you put some real numbers
into why it’s so important to get
customer experience right.
We’ve prepared a short CTMA “Practice Guide” to help you assess
where your organisation’s customer experience programme may be at
risk. It summarises, from our experience,
“Six Key Reasons why Customer
Experience Improvement Programmes Underperform, Get Stuck or Fail
to Start”.
Requests a copy here
Also
mentioned in this episode